Marvel Legends is a 6 inch action figure line based on characters from Marvel Comics, TV shows and Movies.

It was originally produced by Toy Biz but was later licensed to Hasbro in 2007.

ToyBiz started production originally as a spin-off to the popular Spider-Man classics line and used the same packaging style (the clam shell). They also continued the popular inclusion of a comic book in each box.

Hasbro became the new license holder to the rights to produce toys and games based upon the Marvel Universe and took over the line on January 1, 2007.

They made a number of immediate changes to the line including taking away the comic book and used new molds that eliminated finger joints (which was something that made the line popular during the Toy Biz era)

Hasbro did continue with the recently introduced theme of Build-A-Figure pieces.

Including a different piece of a larger figure in each box to encourage the purchase of full waves.

These Build-A-Figures (or BAF’s) were normally much larger figures that would not necessarily get a release of their own and over time grew to become a real signature feature to Marvel Legends.

By 2010 production on the Marvel Legends line had really slowed down to the point where it was rumored that it may be cancelled and 2011 saw only one figure released, a convention exclusive Thor.

Hasbro revealed that due to fan requests and the recent new fan base following that had made the Marvel Studios movies so popular, the line would be making a comeback in 2012.

At the San Diego Comic Con 2013 Hasbro announced a new name for Marvel Legends and re-branded as Marvel Legends Infinite Series. The first wave in the line was released in 2014 (the Mandroid wave) and featured characters not only from the comics, but also versions of characters from the now very well established MCU (Marvel Cinematic Universe).

The mixture of both comic and MCU characters gave the brand a new lease of life and also created a new type of collector, the MCU collector, someone who collected only the movie figures.

By 2016 the line was producing more waves as well as more convention and store exclusives than any year previously and once again re-branded. This time dropping the infinite from their title and simply became Marvel Legends Series.

The line continues to go from strength to strength with each year and even despite all of the challenges 2020 brought, they were still able to launch and fund the Haslab Sentinel project during it.

Haslab is Hasbro’s own crowdfunded platform and the Marvel Legends Sentinel became the fastest funded project to date, exceeding the required 6000 backers in less than 24 hours. 

In 2022 the Marvel Legends line celebrated its 20th anniversary. The line was originally launched in 2002 by Toy Biz with ‘Series One’ consisting of four characters. Captain America, Iron Man, Hulk and Toad.

To mark the lines 20th year Hasbro remade and re released the same four characters in boxes that paid homage to that first series of figures. These 20th anniversary versions were modern takes on the originals and were sold individually at retail.