The idea behind this page was to categorise all of the Marvel Legends in one place, along with some information about the character and the particular look or costume that the figure represents. To make this collection a bit easier to navigate we created a number of sub categories.
- The Full Archive: Lists every figure released in date order, along with the wave that they appeared in.
- Build-A-Figure: Lists all of the BAF’s and the date they were released.
- The Riders Series: Collecting together these deluxe figures and the dates they were released.
- The Retro Waves: All of the retro line figures in one place, as well as when and where they were available.
- 80th Anniversary: Which figures were included in Marvel’s 80th Anniversary collection.
- The First 10 Years: A collection celebrating Marvel Studios 10 year anniversary.
- The Haslab Sentinel project.
- The Infinity Saga: A collection celebrating characters included within the Infinity Saga.
The Marvel Legends Archive will always be a free resource for collectors to use. However if you find it useful and want to show your support, you can do so by ‘buying a coffee’. No subscription required, just a simple click. Any support is much appreciated!
The History of Marvel Legends
Marvel Legends is a 6 inch action figure line based on characters from Marvel Comics, TV shows and Movies.
It was originally produced by Toy Biz but was later licensed to Hasbro in 2007.
ToBiz started production originally as a spin-off to the popular Spider-Man classics line and used the same packaging style (the clam shell). They also continued the popular inclusion of a comic book in each box.
Hasbro became the new license holder to the rights to produce toys and games based upon the Marvel Universe and took over the line on January 1, 2007.
They made a number of immediate changes to the line including taking away the comic book and used new molds that eliminated finger joints (which was something that made the line popular during the Toy Biz era)
Hasbro did continue with the recently introduced theme of Build-A-Figure pieces.
Including a different piece of a larger figure in each box to encourage the purchase of full waves.
These Build-A-Figures (or BAF’s) were normally much larger figures that would not necessarily get a release of their own and over time grew to become a real signature feature to Marvel Legends.
By 2010 production on the Marvel Legends line had really slowed down to the point where it was rumored that it may be cancelled and 2011 saw only one figure released, a convention exclusive Thor.
Hasbro revealed that due to fan requests and the recent new fan base following that had made the Marvel Studios movies so popular, the line would be making a comeback in 2012.
At the San Diego Comic Con 2013 Hasbro announced a new name for Marvel Legends and rebranded as Marvel Legends Infinite Series. The first wave in the line was released in 2014 (the Mandroid wave) and featured characters not only from the comics, but also versions of characters from the now very well established MCU (Marvel Cinematic Universe).
The mixture of both comic and MCU characters gave the brand a new lease of life and also created a new type of collector, the MCU collector, someone who collected only the movie figures.
By 2016 the line was producing more waves as well as more convention and store exclusives than any year previously and once again rebranded. This time dropping the infinite from their title and simply became Marvel Legends Series.
The line continues to go from strength to strength with each year and even despite all of the challenges 2020 brought, they were still able to launch and fund the Haslab Sentinel project during it.
Haslab is Hasbro’s own crowdfunded platform and the Marvel Legends Sentinel became the fastest funded project to date, exceeding the required 6000 backers in less than 24 hours. (More about the sentinel project on the 2020 collection page)
Marvel Legends Branding History
FOLLOW US ON SOCIAL MEDIA
Support The Page
The Marvel Legends Archive and the contents of this site will always be a free resource for collectors to use. However if you find it useful and want to show your support, you can do so by ‘buying a coffee’. No subscription required, just a simple click. Any support is much appreciated!